Campaign Portfolio

Data-Informed Campaign Execution

Verified metrics and structured digital strategies built through rigorous coursework at James Madison University.

+34%

average ROAS lift

3.2x

funnel conversion

100%

verified attribution

Deep Dives

Verified Performance Results

Paid Social

Multi-Channel Acquisition Strategy

Audience segmentation and creative asset production tailored for cross-platform distribution, yielding measurable conversion growth.

Email Funnel

Lifecycle Revenue Rebuild

Redesigned automated lifecycle sequences utilizing behavior-based triggers to maximize retention and lifetime value.

SEO Audit

Content Architecture Restructuring

Comprehensive keyword mapping and structural optimization designed to lift organic visibility and qualified traffic.

Methodology

The Four-Step Framework

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02
03
04

Audience Research

Creative Production

Channel Deployment

Measurement

Defining clear demographic parameters and behavioral segments before allocating media spend.

Building structured copy and visual assets aligned with cross-platform distribution standards.

Executing controlled test iterations to optimize delivery timing and placement.

Analyzing final conversion metrics against initial hypotheses for continuous improvement.

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