Bachelor of Business Administration in Marketing

Served as Digital Marketing Intern for regional campaigns, overseeing audience segmentation and A/B testing protocols that improved click-through rates by 24%. Managed analytics reporting pipelines and synthesized weekly performance dashboards for executive review.

Led collegiate marketing initiatives through James Madison University student organizations, directing content architecture for campus-wide professional events and coordinating cross-functional teams to execute disciplined creative testing.

Industry Certifications

GA4

Google Analytics Certified

Meta

Digital Marketing Associate

HubSpot

Inbound Marketing Certified

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